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Aligning Benefits with Payments in a Consumer Financing Context: A Test of the Pattern Auh, Seigyoung; Shih, Eric; Yoon, Yeosun, KAIST Business School Working Paper Series KBS-WP-2007-010, 2007-09 |
Aligning benefits with payments: A test of the pattern alignment hypothesis Auh, Seigyoung; Shih, Eric; Yoon, Yeosun, JOURNAL OF CONSUMER PSYCHOLOGY, v.18, no.4, pp.292 - 303, 2008 |
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