An Integrated Adoption Model of Mobile Cloud Services: Exploration of Key Determinants and Extension of Technology Acceptance Model

Abstract

This study identifies and investigates a number of cognitive factors that contribute to shaping user perceptions of and attitude toward mobile cloud computing services by integrating these factors with the technology acceptance model. A structural equation modeling analysis is employed on data collected from 1099 survey samples, and results reveal that user acceptance of mobile cloud services is largely affected by perceived mobility, connectedness, security, quality of service and system, and satisfaction. Both theoretical and practical implications of the study's findings are discussed.