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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| Customization and personalization: The differential Effects of Control on Product Evaluations and Process Satisfaction Yoon, Yeosun, ADVANCES IN CONSUMER RESEARCH, v.29, no.0, pp.0 - 0, 2002-05 | |
| Drawing inferences about others on the basis of corporate associations Yoon, Yeosun; Gurhan-Canli, Z; Bozok, B, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, v.34, no.2, pp.167 - 173, 2006 | |
| Aligning benefits with payments: A test of the pattern alignment hypothesis Auh, Seigyoung; Shih, Eric; Yoon, Yeosun, JOURNAL OF CONSUMER PSYCHOLOGY, v.18, no.4, pp.292 - 303, 2008 | |
| Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing Yoon, Yeosun; Gurhan-Canli, Z, ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH, v.31, pp.224 - 224, 2004 | |
| The effect of corporate social responsibility (CSR) activities on companies with bad reputations Yoon, Yeosun; Guerhan-Canli, Zeynep; Schwarz, Norbert, JOURNAL OF CONSUMER PSYCHOLOGY, v.16, no.4, pp.377 - 390, 2006 | |
| The Effects of Partnering with Good Cause on Corporate and Organization Image Yoon, Yeosun; Zeynep Guhan-Canli, ADVANCES IN CONSUMER RESEARCH, v.30, no.1, pp.322 - 324, 2003 | |
| The effects of corporate social responsibility (CSR) on Product Quality Evaluations Yoon, Yeosun; Gürhan-Canli, Z., ADVANCES IN CONSUMER RESEARCH, v.31, pp.0 - 0, 2004-05 | |
| The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products Kim, Jun San; Hahn, Minhi; Yoon, Yeosun, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02 | |
| The effect of self-concept clarity on discretionary spending tendency Sarial-Abi, Gulen; Gurhan-Canli, Zeynep; Kumkale, Tarcan; Yoon, Yeosun, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.33, no.3, pp.612 - 623, 2016-09 | |
Finding Myself Fast and Furiously: The Role of Agency-Communion Orientation and Self-Concept Clarity in Support for Radicalism Choi, Hyung-Suk; Yoon, Yeosun, SUSTAINABILITY, v.13, no.5, 2021-03 |
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