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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| The effect of goal activation on the evaluation of hybrid products Kim, Moon-Yong; Hyun, Yong Jin; Park, Sehoon, JAPANESE PSYCHOLOGICAL RESEARCH, v.53, no.3, pp.233 - 245, 2011-09 | |
| Context effects and context maps for positioning Hahn, Minhi; Won, E; Kang, HM; Hyun, Yong Jin, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006 | |
| The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine Jun, Sunkyu; Putreve, Sanjay; Hyun, Yong Jin; Gentry, James W., JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.25, no.2, pp.1 - 11, 2003 | |
| An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size - A Korean Case Hyun, Yong Jin; Gentry, James W.; Park, Chanwook; Jun, Sunkyu, JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.28, no.1, pp.45 - 56, 2006-03 | |
| The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies Jun, Sunkyu; Hyun, Yong Jin; Gentry, James W.; Song, Chang-Seok, JOURNAL OF CONSUMER SATISFACTION, DISSATISFACTION AND COMPLAINING BEHAVIOR, v.14, pp.141 - 153, 2001 | |
| Communication Formats and Ad Effectiveness : Attribute versus Benefit Orientation Hyun, Yong Jin, 광고학연구, v.9, no.1, pp.53 - 71, 1998 | |
| Choice among Dispute-Resolution Mechanisms in Channels of Distribution Hyun, Yong Jin, 유통연구, v.1, no.2, pp.53 - 84, 1996-01 | |
| Cultural adaptation of business expatriates in the host marketplace Jun, Sunkyu; Gentry, James W.; Hyun, Yong Jin, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.32, no.2, pp.369 - 377, 2001 | |
| Financing as a Marketing Strategy Seog, S. Hun; Hyun, Yong Jin, MARKETING SCIENCE, v.28, no.3, pp.526 - 540, 2009-05 | |
| CONSTRUCTING A MORE DIFFICULT RECOGNITION TEST FOR TELEVISION COMMERCIAL SCENES ROTHSCHILD, ML; QUALHEIM, L; DEITH, B; Hyun, Yong Jin, ADVANCES IN CONSUMER RESEARCH, v.17, pp.785 - 791, 1990 |
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