DSpace at KOASAS: To possess or to experience?: how purchase type influences consumers' selective information processing

DSpace at KOASAS

College of Business(경영대학)School of Management Engineering(경영공학부)MT-Theses_Master(석사논문)

To possess or to experience?: how purchase type influences consumers' selective information processing구매 유형이 소비자의 선택적 정보 처리에 미치는 영향 연구

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Kim, Dong-Youp / 김동엽

Advisors: Yoon, Yeo-Sun researcher; 윤여선

Description: 한국과학기술원 : 경영공학과,

Publisher: 한국과학기술원

Issue Date: 2012

Identifier: 488843/325007 / 020084190

Language: eng

Description: 학위논문(석사) - 한국과학기술원 : 경영공학과, 2012.2, [ iv, 47 p. ]

Keywords: Material Purchase; Selective Information Processing; Experiential Purchase; Post-Purchase; 선택적 정보 처리; 물질적 구매; 경험적 구매; 구매 후 상황; 구매에 대한 몰입도; Commitment to Purchase

URI: http://hdl.handle.net/10203/182201

Link: http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=488843&flag=dissertation

Appears in Collection: MT-Theses_Master(석사논문)

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To possess or to experience?: how purchase type influences consumers' selective information processing구매 유형이 소비자의 선택적 정보 처리에 미치는 영향 연구

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