The influence of color association on color preference for PR advertisements색채 연상이 PR광고의 색채 선호에 끼치는 영향에 대한 연구
- Advisors
- Woo, Sung-Ju; 우성주
- Description
- 한국과학기술원 : 문화기술대학원,
- Publisher
- 한국과학기술원
- Issue Date
- 2012
- Identifier
- 487328/325007 / 020093525
- Language
- eng
- Description
학위논문(석사) - 한국과학기술원 : 문화기술대학원, 2012.2, [ v, 64 p. ]
- Keywords
advertising concept keyword; advertising color; color association; color preference; 광고색채; 광고컨셉키워드; 색채연상; 색채선호; PR광고; PR advertising
- Appears in Collection
- GCT-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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