Browse "School of Management Engineering(경영공학부)" byAuthorHahn, Minhi

Showing results 1 to 33 of 33

1
A diffusion model for products with indirect network externalities

Chun, Sung Yong; Hahn, Minhiresearcher, JOURNAL OF FORECASTING, v.27, no.4, pp.357 - 370, 2008-07

2
ADVERTISING COST INTERACTIONS AND THE OPTIMALITY OF PULSING

Hahn, Minhiresearcher; Hyun, Jin-Sok, MANAGEMENT SCIENCE, v.37, no.2, pp.157 - 169, 1991-02

3
An advertising model for hierarchically structured markets: application to the automobile industry

Kim, O; Hahn, Minhiresearcher, JOURNAL OF BUSINESS RESEARCH, v.57, no.8, pp.829 - 833, 2004-08

4
An Extended Framework of Adjusting Channel Strategies in Industrial Markets

Hahn, Minhiresearcher; Chang, Dae R., JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, v.7, no.2, pp.31 - 43, 1992

5
Analysis of Context Map for Positioning A Newly Launched Mobile Telecommuncations Service

Hahn, Minhiresearcher; Kang, Hyun Mo, 2007 INFORMS Marketing Science Conference, INFORMS, 2007-06

6
ANALYSIS OF NEW PRODUCT DIFFUSION USING A 4-SEGMENT TRIAL-REPEAT MODEL

Hahn, Minhiresearcher; PARK, S; KRISHNAMURTHI, L; ZOLTNERS, AA, MARKETING SCIENCE, v.13, no.3, pp.224 - 247, 1994

7
Antecedents and consequences of the sociocultural differences between RD and marketing in Korean high-tech firms

Cho, E; Hahn, Minhiresearcher, INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, v.28, no.7-8, pp.801 - 819, 2004

8
Channel selection, Control, and Satisfaction of Manufacturers in the Korean Pharmaceutical Market

Hahn, Minhiresearcher; Shin, Changhoon; Kim, Choong-Ryuhn, JOURNAL OF MARKETING CHANNELS, v.5, no.1, pp.91 - 111, 1996

9
Choosing for a different reason : Random regret minimization discrete choice model in marketing = 마케팅에서의 후회 최소화 선택모형에 대한 연구link

Lim, Jooyoung; Hahn, Minhi; et al, 한국과학기술원, 2018

10
Competitive Intensity and Channel Decentralization in Korean Consumer Market

Changhoon Shin; Hahn, Minhiresearcher; Sehoon Park, ADVANCES IN INTERNATIONAL MARKETING, v.7, no.1, pp.63 - 81, 1996-01

11
Competitive nonlinear pricing with product differentiation

Min, Taeki; Kim, Sang Yong; Shin, Changhoon; Hahn, Minhiresearcher, INTERNATIONAL REVIEW OF ECONOMICS AND FINANCE, v.11, no.2, pp.155 - 173, 2002

12
Consumer response to coupon advertising

Hahn, Minhiresearcher; Dae Ryun Chang; Kim, Ik-Tae; Kim, Yup, INTERNATIONAL JOURNAL OF ADVERTISING, v.14, no.1, pp.41 - 53, 1995-01

13
Context effects and context maps for positioning

Hahn, Minhiresearcher; Won, E; Kang, HM; Hyun, Yong Jinresearcher, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006

14
Direct estimation of Batsell and Polkings model

Park, Sang-June; Hahn, Minhiresearcher, MARKETING SCIENCE, v.17, no.2, pp.170 - 178, 1998

15
Effects of perceived behavioral control on the consumer usage intention of E-coupons

Kang, Hyunmo; Hahn, Minhiresearcher; Fortin, David R.; Hyun, Yong Jinresearcher; Eom, Yunni, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10

16
Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective

Hahn, Minhiresearcher; Hwang, Insuk, PSYCHOLOGY MARKETING, v.16, no.8, pp.659 - 675, 1999-12

17
Firm-based market structure analysis using competitive advertising responses

Hahn, Minhiresearcher; Ahn, Sung-ah; Shin, Changhoon; Park, Sang-June, INTERNATIONAL JOURNAL OF ADVERTISING, v.20, no.2, pp.223 - 237, 2001

18
Going-rate pricing and the leaders reactive policy in a duopoly market

Hahn, Minhiresearcher; Yoo, Pil H.; Ahn, Sung-ah, ASIA PACIFIC MANAGEMENT REVIEW, v.6, no.1, pp.105 - 123, 2001

19
Identifying Relevant Market Segments for Low-shared Foreign Brands with Co-occurrence Information

Hahn, Minhiresearcher; kim, choong-ryuhn; park, sang-june, INTERNATIONAL JOURNAL OF MANAGEMENT, v.13, no.2, pp.198 - 211, 1996-06

20
Location of a Branded Retail Store: Let the Consumers Shop Around

Hahn, Minhiresearcher; Choi, Soo Chan, Erin Anderson Invitational B2B Research Conference , The Wharton School of the University of Pennsylvania., 2008-10

21
Modeling Promotional Word-of-Mouth

Lee, Backhun; Hahn, Minhiresearcher, 2011 INFORMS Marketing Science Conference, INFORMS, 2011-06

22
Network externality and future usage of Internet services

Chun, Sung Yong; Hahn, Minhiresearcher, INTERNET RESEARCH, v.17, no.2, pp.156 - 168, 2007

23
PULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION

Park, Sehoon; Hahn, Minhiresearcher, JOURNAL OF MARKETING RESEARCH, v.28, no.4, pp.397 - 405, 1991-11

24
Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers?

Lim, Jooyoung; Hahn, Minhiresearcher, JOURNAL OF BUSINESS RESEARCH, v.120, pp.343 - 350, 2020-11

25
SPAD: A Contingency Framework for Integrating Sales Promotion and Advertising

ryun, chang dae; Hahn, Minhiresearcher; kim, ik-tae, JOURNAL OF PROMOTION MANAGEMENT, v.2, no.2, pp.45 - 57, 1994

26
THE ADAPTIVE INFORMATION-PROCESSING HYPOTHESIS

Hahn, Minhiresearcher; PARK, CW; MACINNIS, DJ, JOURNAL OF ADVERTISING, v.21, no.2, pp.37 - 46, 1992-06

27
The effect of consumer participation type of corporate social responsibility on brand loyalty: focused on relay-for-baby campaign = 고객의 CSR 활동 참여 형태가 브랜드 로열티에 미치는 영향: 수유마라톤을 중심으로link

Kim, Jisu; 김지수; et al, 한국과학기술원, 2015

28
The effects of time pressure and information load on decision quality

Hahn, Minhiresearcher; Robert lawson; Lee, young-gyu, PSYCHOLOGY AND MARKETING , v.9, no.5, pp.365 - 378, 1992

29
The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

Kim, Jun San; Hahn, Minhiresearcher; Yoon, Yeosunresearcher, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02

30
The Persuasion and Risk Reduction Effect of Word-Of-Mouth: The Case of Motion Pictures

Lee, Baghun; Hahn, Minhiresearcher, 2010 INFORMS Marketing Science Conference, INFORMS, 2010-07

31
The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachment

Hahn, Minhiresearcher; Kim, Sara; Park, Do-Hyung, 2007 Winter Conference of Society for Consumer Psychology, Society for Consumer Psychology, 2007-02

32
True Partnerships between Consumers and Marketers in the Age of Marketing 3.0

Hahn, Minhiresearcher; Lim, Jooyoung, Journal of World Marketing Summit, v.1, no.1, pp.133 - 143, 2015-10

33
Why firms do co-promotions in mature markets?

Son, Minhee; Hahn, Minhiresearcher; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09

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