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Browse "School of Management Engineering(경영공학부)" by Subject Experiential Marketing▼aUntact Marketing▼aCustomer Satisfaction▼aBrand Attitude▼aPurchase Intention

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자동차 산업의 체험마케팅이 고객 만족도, 브랜드 태도 및 구매의도에 미치는 영향: 캐딜락 브랜드의 언택트 마케팅 채널을 중심으로 = The impact of experiential marketing on customer satisfaction, brand attitude, and purchase intention in automotive industry with focus on the cadillac untact marketing channelslink

장미정; 강금석; et al, 한국과학기술원, 2020

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