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PULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION Park, Sehoon; Hahn, Minhi, JOURNAL OF MARKETING RESEARCH, v.28, no.4, pp.397 - 405, 1991-11 |
The effect of goal activation on the evaluation of hybrid products Kim, Moon-Yong; Hyun, Yong Jin; Park, Sehoon, JAPANESE PSYCHOLOGICAL RESEARCH, v.53, no.3, pp.233 - 245, 2011-09 |
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