There have been some efforts to take advantages of the Web for the IPTV domain to overcome its limitations. As users become the center of the contents creation and distribution, motivating user participation is the key to the success of the Web-based IPTV. In this paper, we propose a new IPTV framework, called a blog-centered IPTV, where personal Wogs are the first-class entities that represent user interests in IPTV contents. An IPTV blog provides a user with a set of interfaces for finding, accessing and organizing IPTV contents based on their needs, and becomes an active entity to join communities and to participate in making community contents evolved. We have implemented a prototype of the blog-centered IPTV, and showed that users can easily find and access their desired contents and successfully build community-based contents.