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College of Business(경영대학)School of Management Engineering(경영공학부)MT-Conference Papers(학술회의논문)

사전선호와 불일치한 정보에 대한 소비자 반응: 선호의 강도, 메시지 강도, 사전지식의 조사효과를 중심으로

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현용진researcher / 김문용 / 김수영
Publisher
한국소비자학회
Issue Date
2005
Language
KOR
Citation

2005 한국소비자학회 학술대회, pp.163 - 170

URI
http://hdl.handle.net/10203/152323
Appears in Collection
MT-Conference Papers(학술회의논문)
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