Management strategy for Bridging telecommunications service

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This paper defines a new concept “bridging telecommunications service” (BTS) in the telecommunication service market. It is a service concept related to the substitution of consecutive generations of telecommunications services. The roles and characteristics of BTS are identified and related management strategies are developed against the background of the typical life cycle of telecommunications service: new service development, marketing, and service termination strategies. Management strategies developed in this paper are examined and their implications drawn out in two representative cases: CT-2 service in Korea and PHS service in Japan.
Publisher
DSI
Issue Date
2001-07
Language
ENG
Citation

The 6th DSI International Conference

URI
http://hdl.handle.net/10203/137593
Appears in Collection
MT-Conference Papers(학술회의논문)MT-Conference Papers(학술회의논문)
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