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Hahn, Minhi (한민희) C-8861-2011

Department
경영공학부
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1

True Partnerships between Consumers and Marketers in the Age of Marketing 3.0

Hahn, Minhiresearcher; Lim, Jooyoung, Journal of World Marketing Summit, v.1, no.1, pp.133 - 143, 2015-10

2

The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

Kim, Jun San; Hahn, Minhiresearcher; Yoon, Yeosunresearcher, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02

3

A Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products

김준산; 한민희researcher; 윤여선researcher, 아시아마케팅저널, v.14, no.4, pp.77 - 94, 2013-01

4

신제품개발에서 마케팅-연구개발간 인지적 및 감정적 갈등

조은성; 한민희researcher; 현용진researcher, 경영과학, v.28, no.2, pp.75 - 92, 2011-07

5

Three Stage Performances and Herding of Domestic and Foreign Films in the Korean Market

한민희researcher; 강현모; 김대승, 아시아마케팅저널, v.11, no.4, pp.21 - 48, 2010-01

6

브랜드 내 디자인 전형성과 협업 디자인이 신제품 디자인 선호도에 미치는 영향

이혜승; 강현모; 한민희researcher, 광고학연구, v.20, no.3, pp.97 - 121, 2009-06

7

A diffusion model for products with indirect network externalities

Chun, Sung Yong; Hahn, Minhiresearcher, JOURNAL OF FORECASTING, v.27, no.4, pp.357 - 370, 2008-07

8

A New Test of Attribute Significance for Nonparametric Conjoint Models

한민희researcher; Krishnamurthi, Lakshman; 강현모; et al, 아시아마케팅저널, v.9, no.2, pp.23 - 47, 2007-07

9

Network externality and future usage of Internet services

Chun, Sung Yong; Hahn, Minhiresearcher, INTERNET RESEARCH, v.17, no.2, pp.156 - 168, 2007

10

Effects of perceived behavioral control on the consumer usage intention of E-coupons

Kang, Hyunmo; Hahn, Minhiresearcher; Fortin, David R.; et al, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10

11

Why firms do co-promotions in mature markets?

Son, Minhee; Hahn, Minhiresearcher; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09

12

외생변수가 급변하는 상황에서의 확산과정 모형화

박상준; 신창훈; 한민희researcher, 한국경영과학회지, v.31, no.2, pp.15 - 26, 2006-06

13

Context effects and context maps for positioning

Hahn, Minhiresearcher; Won, E; Kang, HM; et al, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006

14

An advertising model for hierarchically structured markets: application to the automobile industry

Kim, O; Hahn, Minhiresearcher, JOURNAL OF BUSINESS RESEARCH, v.57, no.8, pp.829 - 833, 2004-08

15

Antecedents and consequences of the sociocultural differences between RD and marketing in Korean high-tech firms

Cho, E; Hahn, Minhiresearcher, INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, v.28, no.7-8, pp.801 - 819, 2004

16

신화를 창출한 애니콜의 브랜드 전략

현소은; 한민희researcher; 예종석, 아시아마케팅저널, v.5, no.4, pp.91 - 109, 2003-12

17

고객세분시장에 따른 KTF의 브랜드 전략 : 1318세대를 위한 Bigi 브랜드를 중심으로

김상용; 채서일; 한민희researcher, 마케팅연구, v.4, no.3, pp.42 - 54, 2002-09

18

슈퍼마켓의 배달서비스에 대한 게임이론적 접근

김옥남; 한민희researcher, 마케팅연구, v.17, no.1, pp.25 - 38, 2002-03

19

Competitive nonlinear pricing with product differentiation

Min, Taeki; Kim, Sang Yong; Shin, Changhoon; et al, INTERNATIONAL REVIEW OF ECONOMICS AND FINANCE, v.11, no.2, pp.155 - 173, 2002

20

문화상품 소비자의 행태적 세분화

안성아; 한민희researcher; 박세훈; et al, 광고학연구, v.12, no.4, pp.231 - 250, 2001

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