Antecedents and consequences of the sociocultural differences between RD and marketing in Korean high-tech firms

This study investigates antecedents and consequences of the sociocultural differences between R&D and marketing managers. It also tests the presence of sociocultural differences using responses from both R&D and marketing managers in Korean high-technology firms. Korean R&D and marketing managers showed different sociocultural traits from USA or Japanese managers. In terms of professional orientation, R&D mangers tend to pursue their research/professional interests regardless of the importance to the organisation. Moreover, marketing managers showed higher level of bureaucratic orientation. Regarding the antecedents, the joint reward system was negatively related with sociocultural difference. In terms of the consequences, both R&D-marketing integration and new product creativity were found to be negatively associated with Sociocultural difference.
Publisher
INDERSCIENCE ENTERPRISES LTD
Issue Date
2004
Language
ENG
Keywords

PRODUCT DEVELOPMENT TEAMS; ORGANIZATIONAL CONTEXT; PERFORMANCE; DIVERSITY; CONFLICT; CREATIVITY; MANAGEMENT; DEMOGRAPHY; JAPANESE; INNOVATIVENESS

Citation

INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, v.28, no.7-8, pp.801 - 819

ISSN
0267-5730
DOI
10.1504/IJTM.2004.005784
URI
http://hdl.handle.net/10203/4592
Appears in Collection
KGSM-Journal Papers(저널논문)
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