Integrating conflicting reviews: Attributional hypotheses of consumer response to information uncertainty depending on prior brand attitude
- Publisher
- IEEE
- Issue Date
- 2008-01-07
- Language
- ENG
- Citation
41st Annual Hawaii International Conference on System Sciences 2008, HICSS
- ISSN
- 1530-1605
- Appears in Collection
- KGSF-Conference Papers(학술회의논문)
- Files in This Item
- 2008-040.pdf(265.51 kB)Download
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