iPOP : new interaction model for point of purchase using RFID and IR sensor new interaction model for point of purchase using RFID and IR sensor

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 499
  • Download : 0
In these days, POP industries fall a dilemma, because they lose the power of concentration in Exhibitions. POP industries always used to adapt new technologies, but now. We suggest POP which has an interactional function to be interested in advertising. We call its iPOP. iPOP (Interactive Point of Purchase) is the system that has an interactive technology. Considering this, we have established and developed a novel interaction advertising system consisting of LCD touch screen, RFID reader and distance sensor attached on its surface. Normally, visitors have very limited choices to have information from POP in huge exhibitions such as" CES", "CEBIT" and etc, because products`` images were just printed on each POP, and product movie clips were played on screen on and on. We will describe the underlying concepts of iPOP and its motivation. We built an interactive POP a prototype to show this system plain. In this context, iPOP should be able to provide various possibilities for conventional and real space.
Advisors
Hahn, Min-Sooresearcher한민수researcher
Description
한국정보통신대학교 : 공학부,
Publisher
한국정보통신대학교
Issue Date
2009
Identifier
393144/225023 / 020064638
Language
eng
Description

학위논문(석사) - 한국정보통신대학교 : 공학부, 2009.2, [ vi, 42 p. ]

Keywords

센서; 구매시점광고; 인터랙션; POP; Interaction; Sensor

URI
http://hdl.handle.net/10203/54937
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=393144&flag=dissertation
Appears in Collection
School of Engineering-Theses_Master(공학부 석사논문)
Files in This Item
There are no files associated with this item.

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0