iPOP : new interaction model for point of purchase using RFID and IR sensor

Abstract

In these days, POP industries fall a dilemma, because they lose the power of concentration in Exhibitions. POP industries always used to adapt new technologies, but now. We suggest POP which has an interactional function to be interested in advertising. We call its iPOP. iPOP (Interactive Point of Purchase) is the system that has an interactive technology. Considering this, we have established and developed a novel interaction advertising system consisting of LCD touch screen, RFID reader and distance sensor attached on its surface. Normally, visitors have very limited choices to have information from POP in huge exhibitions such as" CES", "CEBIT" and etc, because products`` images were just printed on each POP, and product movie clips were played on screen on and on. We will describe the underlying concepts of iPOP and its motivation. We built an interactive POP a prototype to show this system plain. In this context, iPOP should be able to provide various possibilities for conventional and real space.