PC제조업체의 상표전략에 대한 연구 = A case-oriented study on the brand strategy of personal computer manufacturers

Advisors
한민희researcher김지수researcherHahn, Min-HiresearcherKim, Ji-Sooresearcher
Publisher
한국과학기술원
Issue Date
1999
Identifier
151258/325007 / 000973750
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ iv, 87 p. ]

Keywords

브랜드 자산; 에이서; 브랜드 선택; Brand strategy; Brand extension; Brand equity; ACER; 브랜드 전략; 브랜드 확장

URI
http://hdl.handle.net/10203/54152
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=151258&flag=t
Appears in Collection
KGSM-Theses_Master(석사논문)
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