PC제조업체의 상표전략에 대한 연구A case-oriented study on the brand strategy of personal computer manufacturers
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | 김지수 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.advisor | Kim, Ji-Soo | - |
| dc.contributor.author | 홍석용 | - |
| dc.contributor.author | Hong, Suk-Yong | - |
| dc.date.accessioned | 2011-12-27T04:48:45Z | - |
| dc.date.available | 2011-12-27T04:48:45Z | - |
| dc.date.issued | 1999 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=151258&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/54152 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ iv, 87 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 브랜드 자산 | - |
| dc.subject | 에이서 | - |
| dc.subject | 브랜드 선택 | - |
| dc.subject | Brand strategy | - |
| dc.subject | Brand extension | - |
| dc.subject | Brand equity | - |
| dc.subject | ACER | - |
| dc.subject | 브랜드 전략 | - |
| dc.subject | 브랜드 확장 | - |
| dc.title | PC제조업체의 상표전략에 대한 연구 | - |
| dc.title.alternative | A case-oriented study on the brand strategy of personal computer manufacturers | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 151258/325007 | - |
| dc.description.department | 한국과학기술원 : 테크노경영대학원, | - |
| dc.identifier.uid | 000973750 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | 김지수 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
| dc.contributor.localauthor | Kim, Ji-Soo | - |
- Appears in Collection
- KGSM-Theses_Master(석사논문)
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