환경이미지광고 실행의 위험성 해소에 관한 연구 : 광고 주장의 진실성 평가를 중심으로A study on the reduction of the risk in the execution of eco-image advertising : based on the evaluation of truthfulness in advertising claims
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 테크노경영대학원,
- Publisher
- 한국과학기술원
- Issue Date
- 1999
- Identifier
- 151179/325007 / 000963528
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ vi, 117, [7] p. ]
- Keywords
광고주장; 환경이미지광고; 환경마케팅; 신뢰; Trust; Advertising claims; Eco-image advertising; Environmental marketing
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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