환경이미지광고 실행의 위험성 해소에 관한 연구 : 광고 주장의 진실성 평가를 중심으로 = A study on the reduction of the risk in the execution of eco-image advertising : based on the evaluation of truthfulness in advertising claims 광고 주장의 진실성 평가를 중심으로

Advisors
한민희researcherHahn, Min-Hiresearcher
Publisher
한국과학기술원
Issue Date
1999
Identifier
151179/325007 / 000963528
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ vi, 117, [7] p. ]

Keywords

광고주장; 환경이미지광고; 환경마케팅; 신뢰; Trust; Advertising claims; Eco-image advertising; Environmental marketing

URI
http://hdl.handle.net/10203/54073
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=151179&flag=t
Appears in Collection
KGSM-Theses_Master(석사논문)
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