환경이미지광고 실행의 위험성 해소에 관한 연구 : 광고 주장의 진실성 평가를 중심으로A study on the reduction of the risk in the execution of eco-image advertising : based on the evaluation of truthfulness in advertising claims
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.author | 장길연 | - |
| dc.contributor.author | Jang, Gil-Yeon | - |
| dc.date.accessioned | 2011-12-27T04:45:24Z | - |
| dc.date.available | 2011-12-27T04:45:24Z | - |
| dc.date.issued | 1999 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=151179&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/54073 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ vi, 117, [7] p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 광고주장 | - |
| dc.subject | 환경이미지광고 | - |
| dc.subject | 환경마케팅 | - |
| dc.subject | 신뢰 | - |
| dc.subject | Trust | - |
| dc.subject | Advertising claims | - |
| dc.subject | Eco-image advertising | - |
| dc.subject | Environmental marketing | - |
| dc.title | 환경이미지광고 실행의 위험성 해소에 관한 연구 | - |
| dc.title.alternative | A study on the reduction of the risk in the execution of eco-image advertising : based on the evaluation of truthfulness in advertising claims | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 151179/325007 | - |
| dc.description.department | 한국과학기술원 : 테크노경영대학원, | - |
| dc.identifier.uid | 000963528 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
| dc.title.subtitle | 광고 주장의 진실성 평가를 중심으로 | - |
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.