Internet Business Implementation Guidelines for Retailing Using Product Classification Framework

The exponential growth of the Internet usage has motivated the launching of many commercial business web sites. Internet as a purchasing medium shows several unique characteristics because of its customer-driven technologies and absence of physical products. Thus, new commercial medium provokes a reclassification of products. Twenty five types of commercial products are empirically tested in the Internet retailing and found to be grouped into four categories. This classification framework is investigated in the view of involvement and web technology. Furthermore, this paper proposes four business web implementation strategies - impressive, simple, sensory, and semantic - based on the product classification. Proposed guidelines on business web might increase customer satisfaction.
The Korean Operations Research and Management Science Society
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한국경영과학회 추계학술대회, pp.91 - 94

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MT-Conference Papers(학술회의논문)
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