Analytical study on intellectual property competitiveness through global value chain

Abstract

Since the start of the industrial revolution, carbon dioxide emissions from burning fossil fuels have been rising dramatically. This is causing a worldwide issue of global warming. The Paris Climate Agreement of 2015 represented a historic step to reduce carbon dioxide emissions. With that, competition has increased to develop eco-friendly machinery such as electric vehicles, which have become an expanded market. Tesla Motor, Inc has been working towards developing eco-friendly vehicles for the last 10 years and other automobile makers are transitioning into the market. In this thesis, we study the competitiveness of Hyundai Motors Group, Inc. in comparison with Tesla Motor, Inc. by analyzing their global value chains and intellectual property

this will help determine the company’s positioning in the market to provide business management suggestions for Hyundai Motors Group.