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A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective

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dc.contributor.authorHa, Young Wookko
dc.contributor.authorPark, Myeong-Cheolko
dc.contributor.authorLee, Eue-Hunko
dc.date.accessioned2019-03-09T02:11:38Z-
dc.date.available2019-03-09T02:11:38Z-
dc.date.created2014-11-24-
dc.date.issued2014-12-
dc.identifier.citationBEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.12, pp.1333 - 1346-
dc.identifier.issn0144-929X-
dc.identifier.urihttp://hdl.handle.net/10203/251204-
dc.description.abstractThis study develops and empirically tests a framework for mobile social network service (SNS) advertising effectiveness. The study sets the advertising value, attitude towards advertising, and behavioural intentions as the key variables for the assessment of advertising effectiveness. Regarding antecedents of advertising effectiveness, the study identifies the salient attributes of mobile SNS advertising as social, mobile convenience, and active control; the main sub-values of mobile SNS advertising as informativeness, entertainment, and irritation.-
dc.languageEnglish-
dc.publisherTAYLOR & FRANCIS LTD-
dc.subjectCUSTOMER PERCEIVED VALUE-
dc.subjectSOCIAL NETWORKING SITES-
dc.subjectCONSUMER ATTITUDES-
dc.subjectMODERATING ROLE-
dc.subjectINTERNET USES-
dc.subjectWEB-
dc.subjectINTENTIONS-
dc.subjectSATISFACTION-
dc.subjectANTECEDENTS-
dc.subjectLOYALTY-
dc.titleA framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective-
dc.typeArticle-
dc.identifier.wosid000343221600008-
dc.identifier.scopusid2-s2.0-84911417050-
dc.type.rimsART-
dc.citation.volume33-
dc.citation.issue12-
dc.citation.beginningpage1333-
dc.citation.endingpage1346-
dc.citation.publicationnameBEHAVIOUR & INFORMATION TECHNOLOGY-
dc.identifier.doi10.1080/0144929X.2014.928906-
dc.contributor.localauthorPark, Myeong-Cheol-
dc.contributor.localauthorLee, Eue-Hun-
dc.contributor.nonIdAuthorHa, Young Wook-
dc.type.journalArticleArticle-
dc.subject.keywordAuthormobile SNS advertising-
dc.subject.keywordAuthorattributes-
dc.subject.keywordAuthorsub-values-
dc.subject.keywordAuthorvalue-
dc.subject.keywordAuthorattitude-
dc.subject.keywordAuthorbehaviour intentions-
dc.subject.keywordPlusCUSTOMER PERCEIVED VALUE-
dc.subject.keywordPlusSOCIAL NETWORKING SITES-
dc.subject.keywordPlusCONSUMER ATTITUDES-
dc.subject.keywordPlusMODERATING ROLE-
dc.subject.keywordPlusINTERNET USES-
dc.subject.keywordPlusWEB-
dc.subject.keywordPlusINTENTIONS-
dc.subject.keywordPlusSATISFACTION-
dc.subject.keywordPlusANTECEDENTS-
dc.subject.keywordPlusLOYALTY-
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MG-Journal Papers(저널논문)RIMS Journal Papers
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