User acceptance of location-based social networking services An extended perspective of perceived value

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Purpose - The purpose of this paper is to develop a research model examining users' perceived value of a location-based social networking service (LB-SNS) through hedonic, utilitarian, and social values. This study investigates the impact for each type of perceived value on user satisfaction, behavioural intention: to use, and word-of-mouth for LB-SNS. Design/methodology/approach - Data were collected from 172 Korean smartphone users with experience using LB-SNS. This study employed PLS to test the proposed model and corresponding hypotheses. Findings - A positive influence exists for each type of perceived value on satisfaction with hedonic value having the strongest relationship. Hedonic value is positively correlated with behavioural intention to use LB-SNS and positive word-of-mouth while social value affects positive word-of-mouth. Utilitarian value did not influence either behavioural intention to use LB-SNS or positive word-of-mouth. User satisfaction has a significant influence on both behavioural intention to use LB-SNS and positive word-of-mouth. Research limitations/implications - This study is at the forefront of research focused on LB-SNS adoption, extending beyond the utilitarian-hedonic value dichotomy to include a social dimension. This study confirmed that perceived value is an antecedent of satisfaction, which leads to behavioural intentions. Practical implications - The advantages and benefits of LB-SNS should be emphasised to increase users' perceived value. LB-SNS providers can improve user satisfaction by increasing the hedonic, utilitarian, and social value of their services. Organisations should seek out and explore the possibilities of marketing campaigns through LB-SNS. Originality/value - This study is the first empirical study examining user acceptance of LB-SNS incorporating users' perceived value satisfaction and behavioural intentions
Publisher
EMERALD GROUP PUBLISHING LIMITED
Issue Date
2013-09
Language
English
Article Type
Article
Keywords

EXPECTATION-CONFIRMATION MODEL; UTILITARIAN SHOPPING VALUE; INFORMATION-TECHNOLOGY; ADOPTION; SATISFACTION; CONTINUANCE; INTERNET; QUALITY; DETERMINANTS; CONSUMPTION

Citation

ONLINE INFORMATION REVIEW, v.37, no.5, pp.711 - 730

ISSN
1468-4527
DOI
10.1108/OIR-12-2011-0202
URI
http://hdl.handle.net/10203/251032
Appears in Collection
MG-Journal Papers(저널논문)RIMS Journal Papers
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