A survival analysis of songs on digital music platform

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This study explores and compares what factors are critical for music to succeed in download and streaming services. The weekly top 100 songs listed on the Korean music ranking charts for three years were used as the sample, and the factors affecting success on the download and streaming ranking charts were examined using the survival analysis. The results indicate that being the title track is the most critical factor for songs' survival on the charts for both services. While songs released by major labels survived longer on the download chart, major labels are no longer superior to minor labels in streaming services. The results also indicate the impact of the superstar was positive to the survival on the streaming chart, but it was effective only in the interaction with being title track on the download. As expected, piracy showed a negative influence on the survival of songs for both download and streaming service. Theoretical and practical implications for the digital music industry were suggested.
Publisher
ELSEVIER SCIENCE BV
Issue Date
2018-09
Language
English
Article Type
Article
Keywords

MODEL; GLOBALIZATION; ECONOMICS; CONSUMERS; DOWNLOAD; PURCHASE

Citation

TELEMATICS AND INFORMATICS, v.35, no.6, pp.1675 - 1686

ISSN
0736-5853
DOI
10.1016/j.tele.2018.04.013
URI
http://hdl.handle.net/10203/245648
Appears in Collection
MT-Journal Papers(저널논문)
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