When a Loss is a Gain and When It’s Just a Loss: The Effect of Loss Leader Strategy in Online Marketplaces
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Choi, Kyungmin | ko |
| dc.contributor.author | Ryu, Sunghan | ko |
| dc.contributor.author | Cho, Daegon | ko |
| dc.date.accessioned | 2018-03-23T00:11:00Z | - |
| dc.date.available | 2018-03-23T00:11:00Z | - |
| dc.date.created | 2018-03-19 | - |
| dc.date.created | 2018-03-19 | - |
| dc.date.issued | 2017-12-12 | - |
| dc.identifier.citation | Thirty Eighth International Conference on Information Systems 2017 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/240883 | - |
| dc.language | English | - |
| dc.publisher | Association for Information Systems | - |
| dc.title | When a Loss is a Gain and When It’s Just a Loss: The Effect of Loss Leader Strategy in Online Marketplaces | - |
| dc.type | Conference | - |
| dc.identifier.scopusid | 2-s2.0-85126493460 | - |
| dc.type.rims | CONF | - |
| dc.citation.publicationname | Thirty Eighth International Conference on Information Systems 2017 | - |
| dc.identifier.conferencecountry | KO | - |
| dc.identifier.conferencelocation | COEX, Seoul | - |
| dc.contributor.localauthor | Cho, Daegon | - |
| dc.contributor.nonIdAuthor | Choi, Kyungmin | - |
| dc.contributor.nonIdAuthor | Ryu, Sunghan | - |
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