DSpace at KOASAS: Is There Country of Origin Bias in the Mobile Handset Market?

DSpace at KOASAS

College of Business(경영대학)School of Management Engineering(경영공학부)MT-Conference Papers(학술회의논문)

Is There Country of Origin Bias in the Mobile Handset Market?

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Cho, Daegon researcher / Kang, Moon Young

Publisher: INFORMS Society for Marketing Science

Issue Date: 2016-06-18

Language: English

Citation: 38th Annual ISMS Marketing Science Conference

URI: http://hdl.handle.net/10203/218561

Appears in Collection: MT-Conference Papers(학술회의논문)

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Knowledge Service Development Team, KAIST 291 Daehak-ro, Yuseong-gu, Daejeon 34141, Republic of Korea. T. 82-42-350-4493 Email. koasas@kaist.ac.kr
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Is There Country of Origin Bias in the Mobile Handset Market?

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