Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platforms

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Netflix is commonly referred as an over-the-top (OTT) media, and it takes a role of a video platform changing the market. The purpose of this research is to explain the competition in Korean video platform market, in particular competition between traditional pay TV and OTT. In this study, the theory of the niche is adopted to explain the competitive dynamics in video platform market in Korea. This theory is a unique framework to conceptualize and empirically measure the impact of new media on the old one. It explains and predicts the existence, displacement, and extirpation of players in the ecosystem. To make up for the previous researches, multiple resources such as gratification and time spent using media are measured in this study. The result indicates that the case of the Korean market was significantly different from the case of America, in that competition between traditional pay TV and OTT was not severe.
Publisher
ELSEVIER SCIENCE BV
Issue Date
2016-05
Language
English
Article Type
Article
Keywords

MEDIA USE; NEWS MEDIA; NICHE; INTERNET; DISPLACEMENT; COMPLEMENTARITY; TELEVISION; SERVICES; TAIWAN; TIME

Citation

TELEMATICS AND INFORMATICS, v.33, no.2, pp.711 - 721

ISSN
0736-5853
DOI
10.1016/j.tele.2015.06.014
URI
http://hdl.handle.net/10203/207589
Appears in Collection
MG-Journal Papers(저널논문)
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