Browse "MT-Conference Papers(학술회의논문)" by Author Hahn, Minhi

Showing results 1 to 5 of 5

Analysis of Context Map for Positioning A Newly Launched Mobile Telecommuncations Service

Hahn, Minhiresearcher; Kang, Hyun Mo, 2007 INFORMS Marketing Science Conference, INFORMS, 2007-06

Location of a Branded Retail Store: Let the Consumers Shop Around

Hahn, Minhiresearcher; Choi, Soo Chan, Erin Anderson Invitational B2B Research Conference , The Wharton School of the University of Pennsylvania., 2008-10

Modeling Promotional Word-of-Mouth

Lee, Backhun; Hahn, Minhiresearcher, 2011 INFORMS Marketing Science Conference, INFORMS, 2011-06

The Persuasion and Risk Reduction Effect of Word-Of-Mouth: The Case of Motion Pictures

Lee, Baghun; Hahn, Minhiresearcher, 2010 INFORMS Marketing Science Conference, INFORMS, 2010-07

The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachment

Hahn, Minhiresearcher; Kim, Sara; Park, Do-Hyung, 2007 Winter Conference of Society for Consumer Psychology, Society for Consumer Psychology, 2007-02

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