Cross-Cultural Comparison of Nonverbal Cues in Emoticons on Twitter: Evidence from Big Data Analysis

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Relying on Gudykunst's cultural variability in communication (CVC) framework and culture-specific facial expressions of emotion, we examined how people's use of emoticons varies cross-culturally. By merging emoticon usage patterns on Twitter with Hofstede's national culture scores and national indicators across 78 countries, this study found that people within individualistic cultures favor horizontal and mouth-oriented emoticons like :), while those within collectivistic cultures favor vertical and eye-oriented emoticons like ^_^. Our study serves to demonstrate how recent big data-driven approaches can be used to test research hypotheses in cross-cultural communication effectively from the methodological triangulation perspective. Implications and limitations regarding the findings of this study are also discussed.
Publisher
WILEY-BLACKWELL
Issue Date
2014-04
Language
English
Article Type
Article
Keywords

FACIAL EXPRESSIONS; INDIVIDUALISM-COLLECTIVISM; EMOTION; COMMUNICATION

Citation

JOURNAL OF COMMUNICATION, v.64, no.2, pp.333 - 354

ISSN
0021-9916
DOI
10.1111/jcom.12086
URI
http://hdl.handle.net/10203/188980
Appears in Collection
CS-Journal Papers(저널논문)
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