Viewing time through the lens of the self: The fit effect of self-construal and temporal distance on task perception

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This paper describes how different self-construals influence people's perception of temporal distance and in turn their task evaluation. We hypothesize that people with a more accessible interdependent (vs. independent) self-construal perceive future events as temporally more proximal, and that people's reaction toward a task is intensified when the temporal distance to the task matches (vs. mismatches) their self-construal. Across four studies, we showed that individuals with a more accessible interdependent self-construal (Study 1) and East Asians (Study 2) perceived future events as more proximal than those with a more accessible independent self-construal and European Americans. Further, when considering a task at a temporal distance that fits their self-construal, individuals perceived a pleasant task as more motivating (Study 3) and an unpleasant task as less motivating (Study 4). Copyright (C) 2010 John Wiley & Sons, Ltd.
Publisher
WILEY-BLACKWELL
Issue Date
2011-03
Language
English
Article Type
Article; Proceedings Paper
Keywords

REGULATORY FOCUS; PSYCHOLOGICAL DISTANCE; CULTURAL-DIFFERENCES; COLLECTIVE SELF; PRIVATE SELF; COGNITION; BEHAVIOR; CONSEQUENCES; ATTRIBUTION; PERSUASION

Citation

EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, v.41, no.2, pp.191 - 200

ISSN
0046-2772
URI
http://hdl.handle.net/10203/18059
Appears in Collection
MG-Journal Papers(저널논문)
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