New services competition and positioning in the Korean telecommunications market

Abstract

Various new services have been studied, and numerous other promising new functions and value-added services will be developed in the Korean telecommunications market. However, the continuous appearance of new services and the increasing competition are making it difficult to predict whether any service will ultimately achieve commercial success or how it should be positioned in the telecommunications service market. This article studies the characteristics and main features of the new communications services from the perspective of market environment change and competition, and discusses how they should be positioned in the telecommunications market.