Cross-cultural Differences in Brand Extension Evaluations: The Effect of Holistic and Analytic Processing
- Publisher
- the society for consumer psychology
- Issue Date
- 2002-02-01
- Language
- ENG
- Citation
2002 the society for consumer psychology conference, pp.0 - 0
- Appears in Collection
- KGSM-Conference Papers(학술회의논문)
- Files in This Item
- There are no files associated with this item.
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