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Yoon, Yeosun (윤여선)
교수, (경영공학부)
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    Bringing culture into the picture: cross-cultural differences in online customer reviews

    Kim, Jong Min; Lee, Eunkyung; Yoon, Yeosun, INTERNATIONAL MARKETING REVIEW, v.40, no.3, pp.528 - 546, 2023-08

    2
    The Influence of Consumer Purchases on Purchase-Related Happiness: A Serial Mediation of Commitment and Selective Information Processing

    Kim, Dongyoup; Yoon, Yeosun, BEHAVIORAL SCIENCES, v.13, no.5, 2023-05

    3
    The Effect of Power Distance Belief on the Evaluation of Experiential and Material Purchases

    Kim, Hongsub; Yoon, Yeosun; Kim, Byoungsoo, BEHAVIORAL SCIENCES, v.13, no.4, 2023-04

    4
    Heading Up or Stuck Down Here? The Effect of Perceived Economic Mobility on Subjective Social Status and Brand Identification

    Lee, Eunkyung; Yoon, Yeosun, SAGE OPEN, v.12, no.3, 2022-07

    5
    Finding Myself Fast and Furiously: The Role of Agency-Communion Orientation and Self-Concept Clarity in Support for Radicalism

    Choi, Hyung-Suk; Yoon, Yeosun, SUSTAINABILITY, v.13, no.5, 2021-03

    6
    The effect of self-concept clarity on discretionary spending tendency

    Sarial-Abi, Gulen; Gurhan-Canli, Zeynep; Kumkale, Tarcan; et al, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.33, no.3, pp.612 - 623, 2016-09

    7
    The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

    Kim, Jun San; Hahn, Minhi; Yoon, Yeosun, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02

    8
    A Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products

    김준산; 한민희; 윤여선, 아시아마케팅저널, v.14, no.4, pp.77 - 94, 2013-01

    9
    Effect of Regulatory Focus on Selective Information Processing

    Yoon, Yeosun; Sarial-Abi, Gulen; Gurhan-Canli, Zeynep, JOURNAL OF CONSUMER RESEARCH, v.39, no.1, pp.93 - 110, 2012-06

    10
    Aligning benefits with payments: A test of the pattern alignment hypothesis

    Auh, Seigyoung; Shih, Eric; Yoon, Yeosun, JOURNAL OF CONSUMER PSYCHOLOGY, v.18, no.4, pp.292 - 303, 2008

    11
    Drawing inferences about others on the basis of corporate associations

    Yoon, Yeosun; Gurhan-Canli, Z; Bozok, B, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, v.34, no.2, pp.167 - 173, 2006

    12
    The effect of corporate social responsibility (CSR) activities on companies with bad reputations

    Yoon, Yeosun; Guerhan-Canli, Zeynep; Schwarz, Norbert, JOURNAL OF CONSUMER PSYCHOLOGY, v.16, no.4, pp.377 - 390, 2006

    13
    The effects of corporate social responsibility (CSR) on Product Quality Evaluations

    Yoon, Yeosun; Gürhan-Canli, Z., ADVANCES IN CONSUMER RESEARCH, v.31, pp.0 - 0, 2004-05

    14
    Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing

    Yoon, Yeosun; Gurhan-Canli, Z, ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH, v.31, pp.224 - 224, 2004

    15
    The Effects of Partnering with Good Cause on Corporate and Organization Image

    Yoon, Yeosun; Zeynep Guhan-Canli, ADVANCES IN CONSUMER RESEARCH, v.30, no.1, pp.322 - 324, 2003

    16
    Customization and personalization: The differential Effects of Control on Product Evaluations and Process Satisfaction

    Yoon, Yeosun, ADVANCES IN CONSUMER RESEARCH, v.29, no.0, pp.0 - 0, 2002-05
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