Researcher Page

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YU, Jungju (유정주)
조교수, School of Management Engineering(경영공학부)
Research Area
Branding, Digital Marketing, Consumer Search
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Yu, Jungjuresearcher, MARKETING SCIENCE, v.40, no.1, pp.147 - 167, 2021-01

    2
    The benefit of collective reputation

    Neeman, Zvika; Ory, Aniko; Yu, Jungjuresearcher, RAND JOURNAL OF ECONOMICS, v.50, no.4, pp.787 - 821, 2019-12

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