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YU, Jungju (유정주)
조교수, (경영공학부)
Research Area
Branding, Digital Marketing, Consumer Search
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    A Model of Product Portfolio Design: Guiding Consumer Search through Brand Positioning

    Ke, T. Tony; Shin, Jiwoong; YU, Jungju, MARKETING SCIENCE, v.42, no.6, pp.1101 - 1124, 2023-11

    2
    Multidimensional Targeting and Consumer Response

    DESPOTAKIS, Stylianos; YU, Jungju, MANAGEMENT SCIENCE, v.69, no.8, pp.4518 - 4540, 2023-08

    3
    Targeted Advertising and Consumer Inference

    Shin, Jiwoong; YU, Jungju, MARKETING SCIENCE, v.40, no.5, pp.900 - 922, 2021-09

    4
    A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Yu, Jungju, MARKETING SCIENCE, v.40, no.1, pp.147 - 167, 2021-01

    5
    The benefit of collective reputation

    Neeman, Zvika; Ory, Aniko; Yu, Jungju, RAND JOURNAL OF ECONOMICS, v.50, no.4, pp.787 - 821, 2019-09
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