Researcher Page

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Huh, Young Eun (허영은)
부교수, School of Business and Technology Management(기술경영학부)
Research Area
Consumer Judgment and Decision Making, Consumer Behavior, Motivation
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis

    Briers, Barbara; Huh, Young Eunresearcher; Chan, Elaine; et al, APPETITE, v.150, pp.104639, 2020-07

    2
    Exerting Self-Control not equal Sacrificing Pleasure

    Vosgerau, Joachim; Scopelliti, Irene; Huh, Young Eunresearcher, JOURNAL OF CONSUMER PSYCHOLOGY, v.30, no.1, pp.181 - 200, 2020-01

    3
    Response to Commentaries on the Exerting Self-Control not equal Sacrificing Pleasure Research Dialogue

    Scopelliti, Irene; Vosgerau, Joachim; Huh, Young Eunresearcher, JOURNAL OF CONSUMER PSYCHOLOGY, v.30, no.1, pp.215 - 216, 2020-01

    4
    Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements

    Huh, Young Eunresearcher; Vosgerau, Joachim; Morewedge, Carey K., JOURNAL OF MARKETING RESEARCH, v.53, no.6, pp.1034 - 1049, 2016-12

    5
    Judge Me For What I Eat: When Consumers Use Low-Calorie Labels For Signaling

    Oh, Ga-Eun (Grace); Huh, Young Eunresearcher, ADVANCES IN CONSUMER RESEARCH, v.44, pp.213 - 217, 2016-10

    6
    The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption Day By Day, Not Meal By Meal

    Oh, Ga-Eun (Grace); Huh, Young Eunresearcher; Mukhopadhyay, Anirban, ADVANCES IN CONSUMER RESEARCH, v.44, no.44, pp.207 - 212, 2016-10

    7
    Pleasure, Guilt and Regret in Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control

    Vosgerau, Joachim; Scopelliti, Irene; Huh, Young Eunresearcher, ADVANCES IN CONSUMER RESEARCH, v.44, pp.164 - 168, 2016-10

    8
    More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food

    Huh, Young Eunresearcher; Vosgerau, Joachim; Morewedge, Carey K., PSYCHOLOGICAL SCIENCE, v.27, no.6, pp.894 - 903, 2016-06

    9
    The Influence of Nutrition Information on Sequential Consumption Decisions For Indulgent Food

    Oh, Ga-Eun (Grace); Huh, Young Eunresearcher; Anirban Mukhopadhyay, ADVANCES IN CONSUMER RESEARCH, v.43, pp.147 - 151, 2015-10

    10
    Social Defaults: Observed Choices Become Choice Defaults

    Huh, Young Eunresearcher; Vosgerau, Joachim; Morewedge, Carey K., JOURNAL OF CONSUMER RESEARCH, v.41, no.3, pp.746 - 760, 2014-10

    11
    Within-Category Versus Cross-Category Substitution in Food Consumption

    Morewedge, Carey K.; Vosgerau, Joachim; Huh, Young Eunresearcher, ADVANCES IN CONSUMER RESEARCH, v.41, pp.481 - 481, 2013-10

    12
    Complementary Food Consumption with Imagined Consumption

    Huh, Young Eunresearcher; Vosgerau, Joachim; Morewedge, Carey K., ADVANCES IN CONSUMER RESEARCH, v.39, pp.104 - 104, 2011-10

    13
    Social Influence on Choice Under Uncertainty

    Huh, Young Eunresearcher; Vosgerau, Joachim; Morewedge, Carey K., ADVANCES IN CONSUMER RESEARCH, v.38, pp.137 - 137, 2011-10

    14
    Thought For Food: Top-Down Processes Moderate Sensory-Specific Satiation

    Huh, Young Eunresearcher; Morewedge, Carey K.; Vosgerau, Joachim, ADVANCES IN CONSUMER RESEARCH, v.38, pp.187 - 187, 2011-10

    15
    Thought for Food: Imagined Consumption Reduces Actual Consumption

    Morewedge, Carey K.; Huh, Young Eunresearcher; Vosgerau, Joachim, SCIENCE, v.330, no.6010, pp.1530 - 1533, 2010-12

    16
    Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products

    Huh, Young Eunresearcher; Kim, SH, JOURNAL OF BUSINESS RESEARCH, v.61, no.1, pp.40 - 46, 2008-01

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