Researcher Page

Kim, Hye-jin (김혜진)
부교수, (기술경영학부)
Research Area
Human voice (speech) analysis and applications in marketing, Machine Learning and applications in marketing, Bayesian Methods
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    A collaborative filtering model incorporating media promotions and users' variety-seeking tendencies in the digital music market

    Lee, Myounggu; Kim, Hye-Jin, DECISION SUPPORT SYSTEMS, v.174, 2023-11

    Impact of movie-watching on cross-selling revenue in shopping malls: Implications for post-pandemic recovery

    Lee, Myounggu; Cho, Jihoon; Kim, Youngju; et al, JOURNAL OF RETAILING AND CONSUMER SERVICES, v.73, 2023-07

    Elucidating Directed Statistical Dependencies: Investigating Global Financial Market Indices' Influence on Korean Short Selling Activities

    Choi, Insu; Lee, Myounggu; Kim, Hyejin; et al, PACIFIC-BASIN FINANCE JOURNAL, v.79, 2023-06

    The effect of mobile device usage on creating text reviews

    Park, Keeyeon; Kim, Hye-Jin; Kim, Jong Min, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.35, no.4, pp.1011 - 1029, 2023-04

    Who Considers Leaving a Job in a Pandemic?: Determinants of Online Job Search Behavior in COVID-19

    도보람; 윤여림; 김혜진; et al, 전문경영인연구, v.25, no.4, pp.1 - 27, 2022-12

    The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness

    Li, Yiling; Kim, Hye-jin; Do, Boram; et al, JOURNAL OF BUSINESS RESEARCH, v.151, pp.232 - 243, 2022-11

    The impact of online video highlights on TV audience ratings

    Bae, Giwoong; Kim, Hye-jin, ELECTRONIC COMMERCE RESEARCH, v.22, no.2, pp.405 - 425, 2022-06

    Interdependent relation between earned media and TV ratings

    Bae, Giwoong; Kim, Hye-Jin, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.34, no.1, pp.132 - 158, 2022-01

    Audio and Visual Analytics in Marketing and Artificial Empathy

    Lu, Shasha; Kim, Hye-Jin; Zhou, Yinghui; et al, FOUNDATIONS AND TRENDS IN MARKETING, v.16, no.4, pp.422 - 493, 2022

    Brand Voiceprint

    Kim, Hye-jin; Wang, Yi; Ding, Min, Customer Needs and Solutions, v.8, no.4, pp.123 - 136, 2021-12

    Using Topic Modeling to Analyze Transition of Movie Themes in South Korea

    배기웅; 김혜진, 마케팅연구, v.36, no.3, pp.1 - 24, 2021-08

    소비자 리뷰 텍스트마이닝을 이용한 신생 산업 시장 구조 분석: 국내 수제 맥주 시장의 경쟁 관계 및 시장 구조를 중심으로

    이연수; 김혜진, 정보시스템연구, v.30, no.2, pp.189 - 214, 2021-06

    마케팅 분야의 머신러닝 연구 동향 분석

    김혜진; 이명구, 마케팅연구, v.36, no.1, pp.1 - 25, 2021-02

    The Formation of Entrepreneurial Orientation through Transgenerational Entrepreneurial Effort and Its Impact on the Entrepreneurial Outcome: the Case of Korean Micro Family Business

    유현수; 고혜수; 김혜진; et al, 상품학연구, v.38, no.6, pp.147 - 155, 2020-12

    Understanding Brand Image from Consumer-generated Hashtags

    Park, Keeyeon Ki-cheon; 김혜진, 아시아마케팅저널, v.22, no.3, pp.71 - 85, 2020-10

    An empirical investigation on the economic impact of shared patient information among doctors

    Jung, Dain; Kwak, Do Won; Kim, Hye-jin; et al, APPLIED ECONOMICS, v.52, no.33, pp.3555 - 3573, 2020-07

    The determinants of mobile game success in South Korea

    Nam, Kyungjin; Kim, Hye-jin, TELECOMMUNICATIONS POLICY, v.44, no.2, pp.101855, 2020-03

    Relation between early e-WOM and average TV ratings

    Bae, Giwoong; Kim, Hye-Jin, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.1, pp.135 - 148, 2020-01

    Exploring the key services and players in the smart car market

    Park, Jiyoun; Nam, Changi; Kim, Hye-jin, TELECOMMUNICATIONS POLICY, v.43, no.10, 2019-11

    The impact of movie titles on box office success

    Bae, Giwoong; Kim, Hye-jin, JOURNAL OF BUSINESS RESEARCH, v.103, pp.100 - 109, 2019-10

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