Researcher Page

사진
Oh, Wonseok (오원석)
교수, (경영공학부)
Research Area
Economic Value of IT, Artificial Intelligence, Social Media, Mobile App Consumption
Co-researchers
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management

    Kwon, Hyeokkoo Eric; Dewan, Sanjeev; Oh, Wonseokresearcher; et al, INFORMATION SYSTEMS RESEARCH, v.34, no.1, pp.50 - 66, 2023-03

    2
    Effects of online crowds on self-disclosure behaviors in online reviews: a multidimensional examination

    Choi, Hanbyeol; Oh, Wonseokresearcher; Kwak, Chanhee; et al, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.39, no.1, pp.218 - 246, 2022-04

    3
    Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales

    Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; et al, INFORMATION SYSTEMS RESEARCH, v.32, no.4, 2021-12

    4
    Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment

    Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseokresearcher, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04

    5
    When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

    Son, Yoonseock; Oh, Wonseokresearcher; Han, Sang Pil; et al, INFORMATION SYSTEMS RESEARCH, v.31, no.3, pp.835 - 847, 2020-09

    6
    Impact of customers' digital banking adoption on hidden defection: A combined analytical-empirical approach

    Son, Yoonseock; Kwon, Hyeokkoo Eric; Tayi, Giri K.; et al, JOURNAL OF OPERATIONS MANAGEMENT, v.66, no.4, pp.418 - 440, 2020-06

    7
    전자책 무제한 정액제의 소비자 이용행태 분석: 가격제 선택과 구독 갱신, 그리고 전자책 구매에 관하여

    홍진표; 오원석researcher, Information Systems Review, v.22, no.1, pp.91 - 111, 2020-02

    8
    When Seeing Helps Believing: The Interactive Effect s of Previews and Reviews on E-Book Purchases

    Choi, Angela Aerry; Cho, Daegonresearcher; Yim, Dobin; et al, INFORMATION SYSTEMS RESEARCH, v.30, no.4, pp.1164 - 1183, 2019-12

    9
    Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

    Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; et al, INFORMATION SYSTEMS RESEARCH, v.30, no.1, pp.154 - 174, 2019-03

    10
    Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach

    Ahn, Jae-Hyeonresearcher; Bae, Yoon-Soo; Ju, Jaehyeon; et al, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.35, no.4, pp.1218 - 1250, 2018-12

    11
    ICT Challenges and Opportunities in Building a "Bright Society

    Oh, Wonseokresearcher; Acquisti, Alessandro; Sia, Choon Ling, JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, v.19, no.2, pp.58 - 62, 2018-03

    12
    Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks

    Kwon, Hyeokkoo Eric; Oh, Wonseokresearcher; Kim, Taekyung, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.34, no.3, pp.768 - 802, 2017-11

    13
    MOBILE APP ANALYTICS: A MULTIPLE DISCRETE-CONTINUOUS CHOICE FRAMEWORK

    Han, Sang Pil; Park, Sungho; Oh, Wonseokresearcher, MIS QUARTERLY, v.40, no.4, pp.983 - +, 2016-12

    14
    Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

    Kwon, Hyeokkoo Eric; So, Hyunji; Han, Sang Pil; et al, INFORMATION SYSTEMS RESEARCH, v.27, no.4, pp.919 - 939, 2016-12

    15
    Leader Influence on Sustained Participation in Online Collaborative Work Communities: A Simulation-Based Approach

    Oh, Won-Seokresearcher; Moon, Jae Yun; Hahn, Jungpil; et al, INFORMATION SYSTEMS RESEARCH, v.27, no.2, pp.383 - 402, 2016-06

    16
    DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS

    Im, Il; Jun, Jongkun; Oh, Wonseokresearcher; et al, MIS QUARTERLY, v.40, no.1, pp.187 - 203, 2016-03

    17
    Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce

    Lee, Kyunghee; Lee, Byungtaeresearcher; Oh, Won-Seokresearcher, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.32, no.4, pp.109 - 143, 2015

    18
    Are All Fits Created Equal? A Nonlinear Perspective on Task-Technology Fit

    Yang, Hee-Dong; Kang, Sora; Oh, Wonseokresearcher; et al, JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, v.14, no.12, pp.694 - 721, 2013-12

    19
    Shipping Fees or Shipping Free? A Tale of Two Price Partitioning Strategies in Online Retailing

    Guemues, Mehmet; Li, Shanling; Oh, Wonseokresearcher; et al, PRODUCTION AND OPERATIONS MANAGEMENT, v.22, no.4, pp.758 - 776, 2013-07

    20
    A SOCIAL NETWORK-BASED INFERENCE MODEL FOR VALIDATING CUSTOMER PROFILE DATA

    Park, Sung-Hyukresearcher; Huh, Soon-Youngresearcher; Oh, Won-Seokresearcher; et al, MIS QUARTERLY, v.36, no.4, pp.1217 - 1237, 2012-12

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