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Park, Myeong-Cheol (박명철)
교수, (기술경영학부)

http://smit.kaist.ac.kr

Research Area
Telecommunications Management Strategy and Economics, Demand Forecasting and Market Analysis, Interconnection, Information Technology Management
Co-researchers
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    Customer resistance to churn in a mature mobile telecommunications market

    Kim, Seungyeon; Chang, Younghoon; Wong, Siew Fan; et al, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.18, no.1, pp.41 - 66, 2020-01

    2
    Do perceived use contexts influence usage behavior? An instrument development of perceived use context

    Kim, Jimin; Chang, Younghoon; Chong, Alain Yee Loong; et al, INFORMATION & MANAGEMENT, v.56, no.7, 2019-11

    3
    Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea

    Kim, Moon-Koo; Park, Myeong-Cheolresearcher; Lee, Duk Heeresearcher; et al, TELECOMMUNICATIONS POLICY, v.43, no.9, 2019-10

    4
    Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types

    Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, Myeong-Cheolresearcher, SERVICE BUSINESS, v.13, no.2, pp.305 - 338, 2019-06

    5
    Inter-type differences in store personality between department stores, hypermarkets, and mobile commerce

    Suh, YongGu; Kim, Eunhye; Park, Myeong-Cheolresearcher, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.17, no.1, pp.60 - 81, 2019-01

    6
    The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects

    Kim, Moon Koo; Park, Myeong-Cheolresearcher; Park, Jong-Hyun; et al, COMPUTERS IN HUMAN BEHAVIOR, v.87, pp.212 - 223, 2018-10

    7
    Use contexts of personal computing devices: determinants of use context changes

    Kim, Jimin; Choi, Goya; Chang, Younghoon; et al, INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.10, pp.2431 - 2451, 2017-12

    8
    Determinants of the intention to use Buy-Online, Pickup In-Store (BOPS): The moderating effects of situational factors and product type

    Kim, Eunhye; Park, Myeong-Cheolresearcher; Lee, Jongtae, TELEMATICS AND INFORMATICS, v.34, no.8, pp.1721 - 1735, 2017-12

    9
    Privacy concerns and benefits in SaaS adoption by individual users: A trade-off approach

    Gashami, Jean Pierre Guy; Chang, Young Hoon; Rho, Jae Jeungresearcher; et al, INFORMATION DEVELOPMENT, v.32, no.4, pp.837 - 852, 2016-09

    10
    A three-tier ICT access model for intention to participate online: a comparison of developed and developing countries

    Chang, Young Hoon; Wong, Siew Fan; Park, Myeong-Cheolresearcher, INFORMATION DEVELOPMENT, v.32, no.3, pp.226 - 242, 2016-06

    11
    Knowledge sharing behavior among community members in professional research information centers

    Yeon, Kyeongnam; Wong, Siew Fan; Chang, Younghoon; et al, INFORMATION DEVELOPMENT, v.32, no.3, pp.655 - 672, 2016-06

    12
    Margin squeeze in the Internet backbone interconnection market: a case study of Korea

    Choi, Sun Me; Libaque-Saenz, Christian Fernando; Lee, Sang-woo; et al, TELECOMMUNICATION SYSTEMS, v.61, no.3, pp.531 - 542, 2016-03

    13
    Understanding antecedents to perceived information risks: An empirical study of the Korean telecommunications market

    Libaque-Saenz, Christian Fernando; Wong, Siew Fan; Chang, Young Hoon; et al, INFORMATION DEVELOPMENT, v.32, no.1, pp.91 - 106, 2016-01

    14
    The role of perceived information practices on consumers' intention to authorise secondary use of personal data

    Libaque-Saenz, Christian Fernando; Chang, Younghoon; Kim, Jimin; et al, BEHAVIOUR & INFORMATION TECHNOLOGY, v.35, no.5, pp.339 - 356, 2016

    15
    Analysis of the dynamic broadband technology competition Implications for national information infrastructure development

    Choi, Sun Me; Wong, Siew Fan; Chang, Younghoon; et al, INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.116, no.6, pp.1223 - 1241, 2016

    16
    The effects of service interactivity on the satisfaction and the loyalty of smartphone users

    Kim, Minkyoung; Chang, Younghoon; Park, Myeong-Cheolresearcher; et al, TELEMATICS AND INFORMATICS, v.32, no.4, pp.949 - 960, 2015-11

    17
    A Comparison of the Digital Divide Across Three Countries with Different Development Indices

    Chang, Younghoon; Kim, Hyerin; Wong, Siew Fan; et al, JOURNAL OF GLOBAL INFORMATION MANAGEMENT, v.23, no.4, pp.55 - 76, 2015-10

    18
    Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea

    Oghuma, Apollos Patricks; Chang, Younghoon; Fernando Libaque-Saenz, Christian; et al, TELECOMMUNICATIONS POLICY, v.39, no.8, pp.658 - 677, 2015-09

    19
    Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea

    Ha, Young Wook; Kim, Jimin; Libaque Saenz, Christian; et al, TELEMATICS AND INFORMATICS, v.32, no.3, pp.425 - 438, 2015-08

    20
    The effect of perceived risks and switching barriers on the intention to use smartphones among non-adopters in Korea

    Kim, Moon-Koo; Chang, Young Hoon; Wong, Siew Fan; et al, Information Development, v.31, no.3, pp.258 - 269, 2015-06
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