Researcher Page

Park, Byungho (박병호)
부교수, School of Management Engineering(경영공학부)
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    Advertising on Mobile Apps Versus the Mobile Web Which Delivers Better Advertisement Recognition and Willingness to Buy?

    Park, Sungjun (Steven); Park, Byunghoresearcher, JOURNAL OF ADVERTISING RESEARCH, v.60, no.4, pp.381 - 393, 2020-12

    Re-Living Suspense: Emotional and Cognitive Responses During Repeated Exposure to Suspenseful Film

    Chun, Changui; Park, Byunghoresearcher; Shi, Chungkonresearcher, FRONTIERS IN PSYCHOLOGY, v.11, pp.1 - 12, 2020-10

    Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages

    Park, Byunghoresearcher; Kang, Moon Young; Lee, Jiwon, SUSTAINABILITY, v.12, no.15, 2020-08

    Using Physiological Recordings for Studying User Experience: Case of Conversational Agent-Equipped TV

    Lee, Seungyeon; Ryu, Hyejin; Park, Byunghoresearcher; et al, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, v.36, no.9, pp.815 - 827, 2020-05

    Of promoting networking and protecting privacy: Effects of defaults and regulatory focus on social media users' preference settings

    Cho, Hichang; Roh, Sungjong; Park, Byunghoresearcher, COMPUTERS IN HUMAN BEHAVIOR, v.101, pp.1 - 13, 2019-12

    Adoption of digital devices for children education: Korean case

    Park, Byunghoresearcher; Chang, Hyeseung; Park, Sungjun (Steven), TELEMATICS AND INFORMATICS, v.38, pp.247 - 256, 2019-05

    Application of Information Introduced to Dynamic Message Processing and Enjoyment

    Park, Byunghoresearcher; Bailey, Rachel L., JOURNAL OF MEDIA PSYCHOLOGY-THEORIES METHODS AND APPLICATIONS, v.30, no.4, pp.196 - 206, 2018-10

    Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator

    Kang, Moon Youngresearcher; Park, Byunghoresearcher, SUSTAINABILITY, v.10, no.4, 2018-04

    Do I want to pay to download movies: Factors affecting acceptance of legal movie download services

    Ryu, Sunghan; Park, Byunghoresearcher, JOURNAL OF INFORMATION COMMUNICATION & ETHICS IN SOCIETY, v.16, no.1, pp.45 - 60, 2018-03

    모바일 개인방송 시청 요인 분석: HMSAM 모델을 중심으로

    임재완; 박병호, Information Systems Review, v.18, no.4, pp.89 - 106, 2016-12

    모바일 개인방송 시청 요인 분석: HMSAM 모델을 중심으로

    임재완; 박병호researcher, Information Systems Review, v.18, no.4, pp.89 - 106, 2016-12

    Economic Analysis of Charitable Donations

    Kang, Moon Youngresearcher; Park, Byunghoresearcher; Lee, Sanghak; et al, Journal of Marketing and Consumer Behaviour in Emerging Markets, v.2, no.4, pp.40 - 57, 2016-09

    Conceptualizing Audio Message Complexity as Available Processing Resources

    Lang, Annie; Gao, Ya; Potter, Robert F.; et al, COMMUNICATION RESEARCH, v.42, no.6, pp.759 - 778, 2015-08

    The effect of repetition in Internet banner ads and the moderating role of animation

    Lee, Joo-Won; Ahn, Jae-Hyeonresearcher; Park, Byunghoresearcher, COMPUTERS IN HUMAN BEHAVIOR, v.46, pp.202 - 209, 2015-05

    Testing the moderating role of need for cognition in smartphone adoption

    Cho, Hichang; Park, Byunghoresearcher, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.7, pp.704 - 715, 2014-07

    공익광고 효과에 미치는 상호작용 영향:광고주 인지도, 광고 소구 및 수용자 관여도와 인지욕구 중심으로

    박준영; 강동우; 강현진; et al, 한국IT서비스학회지, v.12, no.4, pp.235 - 253, 2013-12

    When available resources become negative resources - The effects of cognitive overload on memory sensitivity and criterion bias

    Fox, Julia R.; Park, Byunghoresearcher; Lang, Annie, COMMUNICATION RESEARCH, v.34, no.3, pp.277 - 296, 2007-06

    Cognition and emotion in TV message processing: How valence, arousing content, structural complexity, and information density affect the availability of cognitive resources

    Lang, Annie; Park, Byunghoresearcher; Sanders-jackson, Ashley N.; et al, MEDIA PSYCHOLOGY, v.10, no.3, pp.317 - 338, 2007

    The "I" of embedded reporting: An analysis of CNN coverage of the "Shock and Awe" campaign

    Fox, JR; Park, Byunghoresearcher, JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, v.50, no.1, pp.36 - 51, 2006

    Parsing the resource pie: Using STRTs to measure attention to mediated messages

    Lang, Annie; Bradley, Samuel D.; Park, Byunghoresearcher; et al, MEDIA PSYCHOLOGY, v.8, no.4, pp.369 - 394, 2006

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