Brain-based Service Design

Abstract

This article examines the design of knowledge services and the requirements set for knowledge service engineering in the future to be able to meet the vision of the Korean Ministry of Knowledge Economy that states that knowledge will be the primary source of productivity and growth in the 21st century in Korea. Our approach was to use brainbased metaphors and models to better understand what kind of knowledge services we should be able to design in the future. We realized that the current, passive definition of knowledge service is not adequate. We propose new kinds of knowledge services that will be able to emulate and support individuals, groups, teams, companies and organizations mind structures in dynamic situations. The support should be emulated by using human memory systems, motivational systems, interpreting systems and automatic systems and their subsystems as they are actively present in living humans (systems). We named our proposal as Mind Systems Emulation Framework (MSEF). Knowledge service engineering will be responsible for developing and applying such knowledge services in the future.