브랜드 개성이 제품 개성에 미치는 영향에 대한 연구Brand as determinant of evaluation of product personality
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 석현정 | ko |
| dc.contributor.author | 정상훈 | ko |
| dc.date.accessioned | 2013-03-07T15:28:44Z | - |
| dc.date.available | 2013-03-07T15:28:44Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 2008-06 | - |
| dc.identifier.citation | 패션 비즈니스, v.12, no.2, pp.165 - 175 | - |
| dc.identifier.issn | 1229-3350 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/90535 | - |
| dc.description.abstract | A cross-cultural study was carried out in Germany and in South Korea in order to investigate the relationship between brand personality and product personality facilitating the three dimensions of personality agreeableness, excitement, and extroversion. Two pairs of shoes were prepared across categories of product function symbolic (a pair of high-heeled shoes) versus utilitarian (a pair of sport shoes). In experiments, each pair of shoes was labeled as a luxury brand ( | - |
| dc.language | Korean | - |
| dc.publisher | 한국패션비즈니스학회 | - |
| dc.title | 브랜드 개성이 제품 개성에 미치는 영향에 대한 연구 | - |
| dc.title.alternative | Brand as determinant of evaluation of product personality | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 12 | - |
| dc.citation.issue | 2 | - |
| dc.citation.beginningpage | 165 | - |
| dc.citation.endingpage | 175 | - |
| dc.citation.publicationname | 패션 비즈니스 | - |
| dc.identifier.kciid | ART001263239 | - |
| dc.contributor.localauthor | 석현정 | - |
| dc.contributor.nonIdAuthor | 정상훈 | - |
| dc.subject.keywordAuthor | brand personality(브랜드 개성) | - |
| dc.subject.keywordAuthor | product personality(제품 개성) | - |
| dc.subject.keywordAuthor | cultural difference(문화적 차이) | - |
| dc.subject.keywordAuthor | symbolic product(상징성 제품) | - |
| dc.subject.keywordAuthor | utilitarian product(기능성 제품) | - |
- Appears in Collection
- ID-Journal Papers(저널논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.