Effect of time of adoption on consumer preference for transport telematics services

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Telematics service is a rapidly evolving mobile commerce service in the early stages of its diffusion. This study examines consumer preferences for transport telematics services over time in terms of service features and purchasing time by conjoint analysis and the rate of time preference (RTP) method. Our empirical results prove that an upgraded navigation-traffic information service and the vehicle relationship management (VRM) service are the most important factors for both current and potential consumers and that timing of these services has a negative impact on consumer preferences. (c) 2004 Elsevier B.V All rights reserved.
Publisher
ELSEVIER SCIENCE BV, PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS
Issue Date
2005-04
Language
English
Article Type
Article
Citation

COMPUTER STANDARDS & INTERFACES, v.27, pp.337 - 346

ISSN
0920-5489
DOI
10.1016/j.csi.2004.10.002
URI
http://hdl.handle.net/10203/89675
Appears in Collection
MG-Journal Papers(저널논문)RIMS Journal Papers
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