Impacts of media conglomerates dual diversification on financial performance

Cited 20 time in webofscience Cited 22 time in scopus
  • Hit : 381
  • Download : 0
This study examines the impact of media firms' diversification on their financial performance based on the product and geographical diversification activities and performance of the top 26 media firms from 1991 to 2002. The empirical results generally indicate that related product and international diversification contributes to better financial performance. However, excessive diversification, which leads to a high degree of unrelated diversification, might decrease performance. There also appears to be a hurdle level for diversification, prior to which expanding businesses in product and international markets may need considerable investment and produce negative cash flow. Beyond that threshold, dual diversification significantly contributes to increases in cash flow.
Publisher
LAWRENCE ERLBAUM ASSOC INC
Issue Date
2005
Language
English
Article Type
Article
Keywords

INTERNATIONAL DIVERSIFICATION; MULTINATIONAL FIRMS; GLOBAL DIVERSIFICATION; STRATEGY; DIVERSITY; PRODUCT; DETERMINANTS; COMPANIES; SYNERGY; CHOICE

Citation

JOURNAL OF MEDIA ECONOMICS, v.18, no.3, pp.183 - 202

ISSN
0899-7764
DOI
10.1207/s15327736me1803_2
URI
http://hdl.handle.net/10203/86474
Appears in Collection
MT-Journal Papers(저널논문)
Files in This Item
There are no files associated with this item.
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 20 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0