항공 산업 활성화를 위한 국내 저가항공 산업의 블루오션전략The Blue Ocean Strategy of Domestic Low Cost Carriers for Revitalization of Airline Industry in Korea

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 1362
  • Download : 1589
DC FieldValueLanguage
dc.contributor.author추교진ko
dc.contributor.author정창욱ko
dc.contributor.author김영배ko
dc.date.accessioned2008-11-07T03:42:01Z-
dc.date.available2008-11-07T03:42:01Z-
dc.date.created2012-02-06-
dc.date.created2012-02-06-
dc.date.issued2006-12-
dc.identifier.citation한국항공경영학회지, v.4, no.2, pp.115 - 128-
dc.identifier.issn1738-1576-
dc.identifier.urihttp://hdl.handle.net/10203/7773-
dc.description.abstractThe domestic airline industry in Korea has been depressed by opening new highways and the high speed. The low cost carrier, which has been prevailing all around the world, was welcomed for revitalizing the domestic airline industry and increasing customer values. However, business performances of low cost airlines are not satisfactory in the all routes but Kimpo and Jeju air route. This study formulates a Blue ocean strategy as an attempt for value innovation in the domestic low cost airline industry. Based on the Strategic Canvas and ERRC Grid analyses, a few strategic alternatives are proposed such as activating Seoul Air Force Base and Korean City Air Terminal, improving the promotion to enhance the customers awareness about the safety of low cost carriers, introducing the supervisor system at the flight and maintenance, and securing latent customers in the south-east part of Seoul.-
dc.languageKorean-
dc.language.isokoen
dc.publisher한국항공경영학회-
dc.title항공 산업 활성화를 위한 국내 저가항공 산업의 블루오션전략-
dc.title.alternativeThe Blue Ocean Strategy of Domestic Low Cost Carriers for Revitalization of Airline Industry in Korea-
dc.typeArticle-
dc.type.rimsART-
dc.citation.volume4-
dc.citation.issue2-
dc.citation.beginningpage115-
dc.citation.endingpage128-
dc.citation.publicationname한국항공경영학회지-
dc.contributor.localauthor김영배-
dc.contributor.nonIdAuthor추교진-
dc.contributor.nonIdAuthor정창욱-
Appears in Collection
MT-Journal Papers(저널논문)
Files in This Item
4221.pdf(3.01 MB)Download

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0