항공 산업 활성화를 위한 국내 저가항공 산업의 블루오션전략The Blue Ocean Strategy of Domestic Low Cost Carriers for Revitalization of Airline Industry in Korea

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The domestic airline industry in Korea has been depressed by opening new highways and the high speed. The low cost carrier, which has been prevailing all around the world, was welcomed for revitalizing the domestic airline industry and increasing customer values. However, business performances of low cost airlines are not satisfactory in the all routes but Kimpo and Jeju air route. This study formulates a Blue ocean strategy as an attempt for value innovation in the domestic low cost airline industry. Based on the Strategic Canvas and ERRC Grid analyses, a few strategic alternatives are proposed such as activating Seoul Air Force Base and Korean City Air Terminal, improving the promotion to enhance the customers awareness about the safety of low cost carriers, introducing the supervisor system at the flight and maintenance, and securing latent customers in the south-east part of Seoul.
Publisher
한국항공경영학회
Issue Date
2006-12
Language
Korean
Citation

한국항공경영학회지, v.4, no.2, pp.115 - 128

ISSN
1738-1576
URI
http://hdl.handle.net/10203/7773
Appears in Collection
MT-Journal Papers(저널논문)
Files in This Item
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