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NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
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The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 | |
Seasonality in the Non-U.S. Motion Picture Industry: A Case of South Korea Yang, Joonhyuk; Kim, Wonjoon, JOURNAL OF MEDIA ECONOMICS, v.27, no.1, pp.38 - 55, 2014-01 | |
From valence to emotions: Exploring the distribution of emotions in online product reviews Ullah, Rahat; Amblee, Naveen; Kim, Wonjoon; Lee, Hyunjong, DECISION SUPPORT SYSTEMS, v.81, pp.41 - 53, 2016-01 | |
Do product reviews really reduce search costs? NAVEEN, AMBLEE; Ullah, Rahat; Kim, Wonjoon, JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, v.27, no.3, pp.199 - 217, 2017-08 | |
Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce Kim, Namil; Kim, Wonjoon, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.39, pp.38 - 48, 2018-04 |
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