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NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
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Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values Omigie, Newman O; Zo, Hangjung; Rho, Jae Jeung; Ciganek, Andrew P., INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926, 2017-06 |
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